In order to be an effective marketer for your wellness business, it’s critical to understand what your subscribers need and want. When you think of your ideal subscriber, what type of information do you think she would want to hear from you? What does she need? What are her biggest “pain points”?
The truth is, all you really need to be successful is a product or service that someone else wants enough to be willing to pay you for because it’s a valuable service that solves a problem they have.
But, to do that, you first need to understand your audience so that you can create the products and services they want and need the most. Here are some guidelines on ways you can discover how to serve your community.
1. Do Your Research – Before you even get started, study your ideal audience so that you know what they want and need. Understand their pain points so that you can create true solutions that will amaze them and elevate you as their trusted partner.
2. Create Avatars – It helps for you to create buyer avatars so that you know who you’re creating solutions for. Being able to focus clearly on a real person will help you not only attract the right people to your lists but keep them on the list due to the amazing content you’re sharing with them.
3. Create a Targeted Freebie – Once you’ve done your research and created subscriber avatars, you can create a freebie for your audience that will amaze them so much that they’ll not only want to join your list for your offer, but they will stay on your lists and become very responsive to your offerings. After all, if your freebie is so amazing, imagine how great your paid services are, right.
4. Study Your Stats – Once you have people on your list, it’s important to gather analytics to study. You will learn a lot from the people who come to your list by watching their behavior. How do they react to certain headlines? How do they respond to different types of CTAs? What are they telling you in your surveys or polls?
5. Ask Them Directly – This last one is my absolute favorite! It may seem obvious but I am astonished at how often I hear other coaches tell me they’ve never surveyed their audience! Never. But once you have people on your list, or you’re in a group or community where your avatars hang out, you can ask them directly what they need and what they want. This is considered low-hanging fruit in my book. Just ask them.
If you have a list, you may ask them to respond to a brief survey or quick question at the end of your email message, or you might post questions and open dialogue in a Facebook or LinkedIn group. You might even post a survey question directly on your Facebook business page. Want to go more formal? Try creating a short survey with Survey Monkey, a Typeform or Google Doc.
If you want to go in depth into surveying, below is a book that I’ve been hearing a lot of buzz about.
Click to learn more about “Ask” by Ryan Levesque.
Your audience will appreciate you reaching out to them, and they will actually be more likely to open your email if you make your communications interactive.
So, by being mindful of your approach to research, analytics, and creating an interactive environment, you’ll take your email marketing to the next level.
You’ll start to build true relationships with your prospects and your customers. Relationships pay off big time when it comes to marketing.
After all, people buy from those that they know, like and trust.
