Summer is here and like many of your clients or customers, you may also be looking forward to the warm (or HOT depending on where you reside) slower pace and getting some planned time off.
Whether you’re taking a vacation or planning to simply slow down a bit, summer is definitely a time that everyone enjoys.
You may have been thinking about creating a workshop for a while, but you may feel deterred now that summer is here with the slow, long days calling you to the beach rather than your home office.
There are a few important steps involved in planning a workshop. But launching your workshop during the summer doesn’t have to become a time-consuming task that keeps you hunched over your computer for days on end.
Today, we’re taking I’ll look at 3 smart ways to simplify your summer workshop planning. These tips will help you get focused and organized to create a relevant, interesting workshop in less time. So, if your goal is to plan a workshop this summer, you’ll definitely want to follow through and put these strategies to work.
3 Tips to Plan a Workshop This Summer
1. Take your workshop online.
Summer is a great time to take your workshops online. And this may be for a few reasons. Your audience may be traveling and unable to attend an in-person workshop. Or you may simply find it more convenient to deliver virtually. whatever the reason, taking your workshops to the web has many advantages.
Going virtual with your workshop also cuts down on how much time you invest as you plan a workshop this summer. This is time you would have spent on tasks like finding a venue, coordinating with the host, and copying/printing your workshop materials. When you deliver online, you’re giving your audience the opportunity to meet you anytime, anywhere. And you can provide just as much value with an interactive virtual workshop as you can with a live event. So, consider taking your shop online and switch it up!
If you have a workshop that you’ve delivered live and in-person already, this might be even easier than you think! Your content is most likely already written and just needs a tweak here or there. Evaluate how you can restructure it so that it can be delivered over the web.
2. Choose a sunsational topic.
While your core workshop topics may be those that are relevant year-round (i.e. evergreen), don’t be afraid to switch things up if you’re planning to launch a workshop during the summer.
Consider modifying your workshop topics so that you are offering content that gives people the information they can put to use right now. Great summertime topics you can consider are fitness (obviously!), outdoor safety, summer skin care, self-care, eating healthy while traveling, time management, and many others. Infuse a little of the summer season into your existing material to make it more relevant to the “here and now.”
3. Create a lean agenda for your workshop.
If you’re on limited time right now, keep your agenda simple. You might think you need an elaborate curriculum to present to your workshop audience, but that’s probably not what they really want or need. And if you have a full schedule this summer, with kids at home and upcoming travel plans, smart planning will save you a lot of time and still give you awesome results at your workshop.
You want to create an experience that allows you to connect with your attendees and gives them actionable strategies they can implement right away. So, plan a workshop this summer that is simple. Include the key objectives and activities that will give your workshop audience a WOW Workshop experience.
In my course, Simple Workout Formula, students use the 10 Step Workshop Planning Guide to create their workshop outline that delivers the exact content their ideal clients are hungry for.
Sticking with an easy-to-follow process as you create your workshop agenda allows you to focus on connecting with your audience and building a relationship. So, as you plan a workshop this summer, think about it this way. Rather than filling your workshop with a lot of miscellaneous content, create an experience that makes an immediate impact and builds rapport and trust with your attendees.
Well, I’d love to know your thoughts on summer workshop planning. How can you use these tips (or your own strategies) to create a sizzlin’ summer workshop? Leave a comment below!