You may want to hold a workshop for a group in your organization or local community. And with the new year still being fresh and motivating, you may want to capitalize on this energy to inspire your audience to adopt and maintain healthier habits this year. Hosting a live workshop is definitely a way to do this! But the question that may come up for you is, “how do I plan and promote a wellness workshop?”
The idea of launching an event may seem daunting, but don’t let it deter you. While you can pull out all the stops and launch a full-fledged promotional campaign, if you’re just getting started with live workshops it’s best to keep it simple at first. This guide will give you a simple 7-step process to get your event off the ground. Just follow each of these steps to launch your wellness workshop. And of course, if you have any questions you can contact me or leave a comment after reading the post.
How to Plan and Promote a Wellness Workshop
Step 1: Create your timeline.
Circle the wagons. It’s time to get your team on board with the plan. The first thing you’ll want to nail down is a concrete timeline for planning the workshop. You’ll need to identify all of the key benchmarks and lay them out in a calendar. Besides the date of the event, you’ll also need to be clear on how long it will take to create the event materials, promotional materials, and how long of a window you’ll need to promote the event. A good rule of thumb is to allow 12 to 16 weeks for planning an event, especially if it is a larger event. Smaller events can be planned in 30 to 90 days.
Create a plan with plenty of “wiggle room” allowing yourself and your team more time to course correct along the way.
Step 2: Brand your event.
What is the look and feel you want for your workshop? What type of graphics will you create to magnetize people to your event? It’s important to define your workshop’s “brand.” Once you have this established, create a collection of digital or printed assets to reflect that brand. These may include flyers, photos, posters, or social media images that convey the right message about your event. Whether you create workshop flyers and graphics on your own or outsource the design, having attractive marketing materials is a must. Creating these ahead of time will allow you to seamlessly share your workshop across various platforms as you ramp up promotion.
Step 3: Create a sign-up page.
You’ll need a stand-alone landing page where you can collect registrant information for those interested in attending your workshop. This can be a page on an existing website, or a page created with a tool like LeadPages or Thrive Themes. Make it easy for people to find and register for your event. Create a streamlined and automated online registration process.
Step 4: Write posts on your blog.
You’ll want to write blog posts that tie in with the topic of your event and promote these well in advance of the event date. Be sure to include details about your event either inside the body of the blog post or at the end of your post. Also, consider creating and offering a “freebie” that ties in with the topic of your post and event. This will help you remain connected with subscribers and invite them to the workshop.
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Step 5: Email your current subscribers.
Add information about your event to your newsletter. In addition, you can send stand-alone emails to your subscribers to notify them of the workshop that you will be hosting. Create different versions of the invitation and send the email multiple times, excluding those who have already registered. Be sure to segment your list so that only subscribers who may be interested in this event are receiving this content.
Step 6: Share on social media.
Share on the platforms that mean the most to your followers. You don’t have to share on every platform, just the ones where your potential attendees may be hanging out. Key factors to consider are your target attendee’s age, interests, and marital status. But you’ll also want to factor in education, and other relevant details that may allow you to more easily connect.
Step 7: Enlist the help from local businesses.
Don’t go it alone. Build relationships with others in your local community, and enlist their help in getting the word out about your workshop. They may be your biggest supporters and referral sources as well.
Learning how to promote a wellness workshop may seem like a huge challenge, but it doesn’t have to be hard. Follow these 7 steps above and you’ll be on your way to hosting a successful workshop!
If you have any questions, contact me or leave a comment below.